The use of game mechanics to increase learners’ motivation is not a new concept, but this year gamification is set to come of age, moving away from being viewed as a gimmick to becoming a real contender as one of the key techniques used to motivate and engage learners. We can all expect to see gamification become more practical, more integrated, more fun and more common so we want to share why it’s so exciting!
In our predictions of the top digital learning trends for 2015, we noted an influx in the use of gamification in E-Learning and we were far from the only ones. A report by Ambient Insight placed the annual global growth rate for game-based learning at 8.3% and predicted that revenues would amount to a massive $2.3 billion by 2017.
Why is gamification so effective?
Keller’s Model of Motivational Design outlines four strategies for motivating learners:
Gamification is brilliant because it incorporates all four of these tactics to draw in and engross learners. The use of gaming narratives, mechanics and graphics will draw the attention of learners whilst the application of knowledge will reinforce the relevance of learning materials. Learners will have their confidence boosted by the progress they witness during their learning adventures and E-Learning which incorporates rewards and recognition will create a great sense of learner satisfaction.
In the digital age, learners have various forms of information and entertainment competing for their attention. The challenge of the educator is to deliver their information in the most relevant and gripping way.
What will be different in 2015?
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